So far smartphone manufacturers – including Apple – have shunned the idea of placing next-gen TV-capable chips in their devices, to the dismay of those pushing for the adoption of ATSC 3.0. That time frame assumes commercial quantity production of those engineering sample tuners and chips is ramped up over the coming months, and that manufacturers see consumer demand for ATSC 3.0 capabilities in their products.
(LG has already confirmed that 2019 model year TVs in North America won’t support ATSC 3.0.) The earliest consumers could then expect to purchase ATSC 3.0-ready devices in North America would be late 2020 or early 2021. While chip and tuner manufacturers do have a handful of ATSC 3.0-capable engineering samples available for companies to evaluate, a typical time frame for those samples to be integrated into new designs for televisions, DVRs, and other gadgets is 18-24 months.
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Keep in mind that even stations with financial interests in ATSC 3.0 adoption still need to evaluate and purchase that new broadcast technology and put engineering plans into action before they can do the switchover.īeyond the engineering work required on the broadcast side, there are currently no commercially-available viewing devices that support ATSC 3.0 being sold in North America.Įven if your local station made the switchover tomorrow, you wouldn’t be able to watch ATSC 3.0 programming without importing a TV or converter box from South Korea. Many of those early-adopter stations are owned by Sinclair which has a vested interest in pushing the standard forward since they own ATSC 3.0 patents through their subsidiary One Media.īut the question remains, is that timeframe realistic? We’ll have to see. Keep reading to find out what cord cutters can expect as the slow transition to ATSC 3.0 continues.Īt the NAB Show, technology companies and the standards body behind the change were eager to show off the features and benefits of next-gen TV, as well as the gear that will make it possible.Ī tentative list of the first 40 cities that will lead the adoption of ATSC 3.0 was released, with a switchover timeframe towards the end of 2020. And despite the hype coming out of this month’s National Association of Broadcasters’ tradeshow, nothing should be changing in the short term either. Since then, nothing has really changed for cord cutting consumers. It’s been over a year since the FCC approved the voluntary rollout of a new broadcast TV standard known as ATSC 3.0. (If you haven’t read What Cord Cutters Need to Know About ATSC 3.0 Part 1 or Part 2, start there first for some important background information. What Cord Cutters Need to Know About ATSC 3.0 – Part 3
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